marketing strategy for HCTO

If you haven't heard, four time Tony Award winning actress and singer Audra McDonald is going to be performing at HCTO this summer in 110 in the Shade. As an intern at HCTO I crafted an entire marketing strategy to sell tickets to the event. I was actually very proud of the work that I did (along with some great fellow undergrads from the Marriott School). You can download the strategy here.